Founded in 2016 by interdisciplinary artist Amanda Mehl, experimental fashion label AMEHL acts as a collaborative creative community that bridges visual art, films, dance and activism. The brand has produced 10 collections alongside a wealth of creative content and innovative shows verging on performance. Notable shows included a runway inside a school bus, a hardware store, a flower shop, a Diamond District arcade, a parade on the streets, and dance parties in public spaces. Mehl's joyful approach to fashion pulls from an abundance of diverse influences blending together to create a fresh signature aesthetic that juxtaposes utilitarian elements with eclectic upcycled vintage pieces that tell stories from past generations.

In November 2025 Mehl opened a boutique in Bushwick called AMEHL WORLD. The store’s original interior design, like the clothes and accessories themselves, merges function with beauty. The store also functions as an art space showcasing local talent and hosting parties and all sorts of events ranging from DJ sets to poetry readings to art exhibitions. The brand is all about using fashion as a way to bring people and ideas together.